Whether you think it or not, you have a Brand. Each interaction you have, with every person you come into contact with, creates an emotional reaction and/or memory. What’s a Brand? An emotional reaction and/or memory associated with a product or company. How do people perceive “Brand you”?
Fine Tune Your Brand Today!
Below is something called the Brand Equity Checklist, borrowed and revised from Tom Peters (you’ll see more references to Tom later in this blog).
I recommend completing this checklist every 3 months to help stay focused on developing your personal Brand (as Tom says, Brand You).
Brand Equity Checklist (copy and paste!)
I am known for 3 things:
1. TBD
2. TBD
3. TBD
By this time next year, I will be known for 2 additional:
1. TBD
2. TBD
My current projects are provocative and challenging me in the following 4 ways:
1. TBD
2. TBD
3. TBD
4. TBD
New learning in the last 90 days included 3 items.
1. TBD
2. TBD
3. TBD
My public visibility program consists of 3 items.
1. TBD
2. TBD
3. TBD
The latest additions to my network in the last 90 days are (4 names)…
1. TBD
2. TBD
3. TBD
4. TBD
Important relationships nurtured in the last 90 days include (3 names)…
1. TBD
2. TBD
3. TBD
My principle resume enhancement activity for the next 90 days is
• TBD
My resume/portfolio is specifically and substantially different than last year in the following 3 ways.
1. TBD
2. TBD
See also: