Dot Connector » brand http://dotconnectorblog.com A Guide to Leading WOW Projects with Tools and Templates to Try TODAY! Mon, 06 Sep 2010 05:00:26 +0000 en hourly 1 What’s Your Brand? http://dotconnectorblog.com/whats-your-brand/ http://dotconnectorblog.com/whats-your-brand/#comments Fri, 21 Sep 2007 01:27:13 +0000 Regis Hadiaris http://dotconnector.wordpress.com/2007/05/25/whats-your-brand/
  • 8 Tips for Setting Goals and New Years Resolutions “Only those who attempt the absurd will achieve the impossible.”...
    • ]]>     Whether you think it or not, you have a Brand. Each interaction you have, with every person you come into contact with, creates an emotional reaction and/or memory. What’s a Brand? An emotional reaction and/or memory associated with a product or company. How do people perceive “Brand you”?
    Fine Tune Your Brand Today!

    Below is something called the Brand Equity Checklist, borrowed and revised from Tom Peters (you’ll see more references to Tom later in this blog).

    I recommend completing this checklist every 3 months to help stay focused on developing your personal Brand (as Tom says, Brand You).

    Brand Equity Checklist (copy and paste!)

    I am known for 3 things:
    1. TBD
    2. TBD
    3. TBD

    By this time next year, I will be known for 2 additional:
    1. TBD
    2. TBD

    My current projects are provocative and challenging me in the following 4 ways:
    1. TBD
    2. TBD
    3. TBD
    4. TBD

    New learning in the last 90 days included 3 items.
    1. TBD
    2. TBD
    3. TBD

    My public visibility program consists of 3 items.
    1. TBD
    2. TBD
    3. TBD

    The latest additions to my network in the last 90 days are (4 names)…
    1. TBD
    2. TBD
    3. TBD
    4. TBD

    Important relationships nurtured in the last 90 days include (3 names)…
    1. TBD
    2. TBD
    3. TBD

    My principle resume enhancement activity for the next 90 days is
    • TBD

    My resume/portfolio is specifically and substantially different than last year in the following 3 ways.
    1. TBD
    2. TBD

    See also:

    1. 8 Tips for Setting Goals and New Years Resolutions “Only those who attempt the absurd will achieve the impossible.”...

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