REGIS HADIARIS:
- leads the internet marketing, mobile, and social efforts for the nation’s largest online mortgage lender, Quicken Loans
- writes a popular blog about being more successful at work and life
- advises startups of all sizes on ways to dramatically grow revenue
- speaks to large groups on marketing strategies and tactics
Regis is the Director of Internet Marketing at Quicken Loans, where he oversees the strategic evolution and optimization of all Client-facing websites, social networks, and mobile apps. His work has been recognized by Forbes, Forrester Research, Money Magazine, US Navy, SproutSocial, Web Marketing Association, and the Word of Mouth Marketing Association.
Regis has 16 years of marketing experience advising Fortune 500 companies and startups in financial services, education, retail (e-commerce), automotive, tourism, and consumer products for consulting firms based out of San Francisco, New York, and Detroit.
Regis also publishes the award-winning Dot Connector blog, a popular source for simple tools and tips on personal development, leadership, and getting organized at work. Mark Stevens, New York Times best-selling author of Your Marketing Sucks, calls Regis’ blog “terrific,” which he takes as an insanely great compliment. Dot Connector is also recognized by Alltop and others as one of the best sources of independent content online, and is frequently used as a source of ideas by companies like Google, HP, and GE.
Regis has been a guest contributor to several media outlets and blogs – including Marketing Pilgrim, Unconventional Thinking, and Zing – and has been a university guest lecturer and executive trainer on topics ranging from personal productivity to marketing campaign planning.
Regis has been invited to speak at the eMetrics conference (where he gave a standing-room only talk on a/b testing and multi-variate marketing experiments), Social Media Breakfast, and the Quicken Loans’ Family Reunion conference. He has published several articles on best practices for Internet marketing, and was featured in the book “The Persona Lifecycle – Keeping People in Mind Throughout Product Design.”
Regis is also an active fundraiser and has architected experimental social media campaigns such as Tweet for ALS, raising over $70,000 in under 14 days for the national ALS Association. He has also been an advisor to several non-profits on ways to attract more donations using best practices in Internet marketing.
Contact Regis
- Email: regis [at] dotconnectorblog [dot] com
- Regis Hadiaris on Twitter
- Regis Hadiaris on LinkedIn
My Philosophy
Areas of Expertise
- Search engine marketing and search engine optimization
- Social networking and word of mouth marketing
- Blogging
- Web analytics and testing
- Internet marketing plan audits
- Direct response marketing
- Online reputation monitoring and management
- Online advertising
- Usability testing
- Personal productivity and time management
Awards, Honors, and Certifications
Quicken Loans – Website Awards
- Word of Mouth Marketing Association Case Study, Quizzle, 2008
- Word of Mouth Marketing Association Award for Yahoo Answers “Knowledge Partner” Campaign, 2007
- Web Award for Outstanding Achievement in Financial Services Website Development (The Web Marketing Association), 2006
- Financial Services Standard of Excellence Award, Website Marketing Association, 2006
- W3 Silver Award from the International Academy of Visual Arts, 2006
- Best of the Web Award, Forbes Magazine, 2005
- Best Practice, presenting Financial Information Online, Forrester Research, 2005
Quicken Loans – Personal Awards
- Marketing Employee of the Year Peer-nominated Finalist
- Top 2% of All Employees Special Recognition
- Peer-nominated recognition award for the following ISMs (philosophies): “Simplicity is Genius,” “Always Raising Awareness,” “We Are The They,” and “Believing is Seeing”
- Certified Online Testing Professional, MarketingExperiments.com
Other Awards
- College Marketing Association Award, 2007, HFCC.edu
- Detroit Free Press Favorite Web Site, 2002, Michigan.org
- Crain’s Detroit’s Top Websites in Michigan, 2002, Michigan.org
- Best of the Web Award, Forbes Magazine, 2001, Cadillac.com
- Gomez Winter Scorecard, Top 5 Automotive Websites, 2001, Cadillac.com
- Escalade Viral Marketing Launch: Revolution Magazine Campaign of the Month, January 2001, Cadillac.com
Some Other Articles by Regis
- Delegation: 3 Tips for Delegating Work Using Remember the Milk
- The Secret of Delegating Work Effectively
- 6 Techniques I’ve Used to Challenge Conventional Thinking
- Doing the Right Thing
- 3 Ways Our Government is Using Social Media
- 77% of Marketers Are Reducing Budgets (Marketing Pilgrim)
- 3 Reasons Why Mark Stevens is The DIFF
- Multivariate Testing in Action (Interview with Regis Hadiaris)
- 4 Steps to Improve Your Search Engine Marketing Strategy
- 3 Proven Techniques for Improving Your Website’s Usability
Other Activities:
- Board of Directors Member, Jumberlack Media
- Volunteer Website Director for the Duluth Curling Club in Duluth, MN







